One of the things I like about writing this blog is that it gives me a place to put things that I have been carrying around in my head for a long time. Perhaps it’s presumptuous of me to think anybody out there cares what I think, or that what I have to say is even worthy of sharing. Given that, please consider this blog as an archeological site of beautiful, interesting and thoughtful things—all of which you are welcome to dig through, discover and take home if you want.
Two years ago I spent a few days in Brooklyn, NY on business. At the end of my visit, I was in a cab on my way to the airport when I spotted a simple, black and white sign for a yoga center. I wasn't able to photograph it, but I have never forgotten it for it’s simple and economical way of communicating what they do. I recreated it for you today from the font Futura, which to my recollection is closest to the font as I remember it. I really do not know if this is an original idea, or if it was ripped off from someone else’s ingenuity or from a back issue of Print Magazine, but it stuck in my brain permanently as wonderful. As the sign quickly passed my vision, I remember smiling and thinking, "Bravo!"